Ohhhh SNAP. Beliebers, how are we doing? We know most things
come to a screeching halt when Justin
bieber drops an announcement bomb like this. I'm referring, of
course, to Biebsie's grand twitter reveal of
his brand new, forthcoming third fragrance, The Key. Justin uploaded a snap of
the opaque white bottle laying on a strategically zhuzhed sheet of black satin
and next to a light pink rose barely in-frame. Accordingly, the Bieber Army
erupted with excitement. At press time, Justin's cryptic "#whatiskey"
tweet has garnered more than 35,000 retweets and the number just keeps growing.
The fragrance won't be available until July, but until we
finally get our hands on the new scent, we're sharing everything we know about
it with you! We know. You're welcome. *brushes shoulders off* From the sound of
the press release, this is the most *achem* adultfragrance
of Bieber's collection to date. (Not to mention that dangling key situation
immediately makes us think of Maid Marian's steel chastity belt in Robin Hood: Men In Tights...) The release
describes The Key as "energetic with a sexy splash of sparkling
freshness"—the introduction of "sexy" into Bieber press
vernacular being the most important part there. There's talk of the senses
awakening and bursting and blooming, and it all ends with the most suggestive
sentence of all: "The creamy dry down blends sensual musks and exotic
precious woods with decadent notes of vanilla that will leave you dreaming for
more." *GULP* Sooooo yea. We'll let you know how it smells!